Nike presents Tales From The Kitchen – Hyperfuse

Tales from the Kitchen

Nike presents Tales From The Kitchen – Hyperfuse

July 9, 2011

During a research trip to China back in 2008 Shane Kohatsu, Nike’s Innovation Lead for Basketball, noticed local ballers were wearing everything from running shoes to hiking boots. The game in China is predominantly played outside in hot, humid conditions and the courts are made of unforgiving asphalt, so naturally, they were picking their footwear [...]

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