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Kendrick Lamar – “ELEMENT.” (Video)

June 28, 2017

Kendrick Lamar shares the third video from his critically acclaimed DAMN. album with “ELEMENT,” which follows visuals for “HUMBLE.” and “DNA.” As with most of Kendrick’s videos over the last five years, the “ELEMENT.” video is full of gorgeous cinematography and meaning. It’s survival of the fittest amidst systemic oppression. And, of course, K. Dot [...]

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January 21, 2013

The Element team took the newest collection of product, and hit the road on a quest through their own backyard; California. For the past two decades the one thing that has remained constant is our continued drive to see the world differently. Element has taken inspiration from all environments; from the top of the Sierras [...]

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ELEMENT Welcomes Nick Garcia to the Pro Team

November 8, 2012

It’s a rare thing these days, in the age of the internet and all, when you can honestly say an amateur skater paid his dues to earn what he¹s got, but for Nick Garcia, there’s nothing truer than that. Skating his ass off, and getting noticed the old fashioned way. “The harder you work the [...]

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ELEMENT ‘Keep Discovering’ Chile Video

August 13, 2012

The Element team took the newest collection of product to Chile to discover the culture and landscape and ensure the products were made to endure. The video above was the result of it. Enjoy! “For the past two decades the one thing that has remained constant is our continued drive to see the world differently. [...]

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Element Bug Boards

May 21, 2012

Element has released a new set of skateboards dubbed “Bug Boards.” The little skateboards come in some wildly vivid colors in different shapes. Each board is constructed out of Canadian maple and is made small enough to be stored in your locker at school or even in your backpack. These little guys are perfect for [...]

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Element ‘No Board Left Behind: Recycled Board Project’

May 4, 2012

During the filming of FUTURE NATURE the only thing that took more of a beating than the riders themselves were their boards. Leaving nothing to waste, these boards kick off NO BOARD LEFT BEHIND, Element’s Recycled Board Project. “These one-of-a-kind boards ridden by Nick Garcia, Julian Davidson and Boo Johnson are available now. If you [...]

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Element ‘Future Nature’ Trailer

February 28, 2012

FUTURE NATURE, The Element Am Video stars Nick Garcia, Julian Davidson, Boo Johnson, Madars Apse, and Evan Smith. Here is a quick teaser to what we can expect form the crew this coming May 1st. Looks like a killer video already! Enjoy.

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Element presents “RISE & SHINE” Nyjah Huston (Official Trailer Video)

October 4, 2011

Element reveals the trailer for Nyjah Huston’s upcoming video entitled Rise & Shine. Be sure to stay up on it when it drops 11th Nov. Enjoy the teaser above!

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Element Totem Skatedecks

July 8, 2011

Element recently released a new set of decks called the Totem series. It consists of 3 pro riders, Mark Appleyard, Levi Brown, and Nyjah Huston. Pretty dope illustration work on them we must say. Available now via Element. Cop yours HERE

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Muska x Element “Street Art” series Skate decks

May 27, 2011

Element have come together with Chad Muska to release the fourth series of decks dubbed “Street Art”. This series consists of 4 new decks warning that not only love, but street art kills as well. Words of wisdom indeed. Check your local retailer for availabilities.

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Emerald by Element Hampton Shoes

October 4, 2010

Photography: Hypebeast Here is a look at the emerald, a lifestyle shoe form the Element camp. The shoe focuses on design, fit, and comfort, and makes use of materials and techniques that are Conscious by Nature. Featured here is the line’s Hampton, a sleek mid-cut shoe that merges a classic deck style with Element’s trademark [...]

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Chad Muska x Element ‘Street Art’ Series 2

June 1, 2010

Here is a look at another collaborative effort between Chad Muska and Element as part of the Street Art series by Element. It features art and photography by Muska himself on a series of skate decks. Hit the jump to view more detailed images of the series.

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