Bell & Ross BR03-92 Horolum and BR03-92 Horograph

March 19, 2017

Bell & Ross unveiled a couple previews of watches it will officially unveil at Baselworld 2017: the BR03-92 Horograph and the BR03-92 Horolum. While retaining the signature square case, Bell & Ross has invigorated its BR03 collection with a couple new takes on dial design. As you can see below, both pieces look fantastic.

Aesthetically, Bell & Ross notes that the BR03-92 Horograph and BR03-92 Horolum have been designed following the principles of industrial aesthetic, in adoption of one of the great precepts of design: “shape induced by function.” Bauhaus, the legendary German school of fine arts is at the origin of this movement characterized by an abundance of right angles, clean lines and minimal ornamentation. The Bauhaus movement established, as early as in the 20s, the foundations of modern design.

The BR03-92 Horograph is reportedly inpsired by the clocks in airport terminals, with baton indexes and hands. Not an entirely uncommon design for a watch dial, but Bell & Ross’s execution here does look particularly compelling and highly legible.

As for the BR03-92 Horolum, it is inspired by lighting in airport runways. OK sure whatever. The sandwich-construction dial with grey upper has cutouts for the numerals and indices which are reaveled by the Superluminova C3 tinted green phosphoresence on the lower dial plate. Looks great.

Both watches have 42mm bead-blasted steel cases, resulting in a lightly textured, matte-finish that is likewise appealing.

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