August 10, 2015
Earlier this year Hollywood Cole teamed with Bally Swiss to collaborate on a capsule collection of hiking boots. The two factions officially revealing the product in this brief video, in which J. escapes the monotony of the States for some quality time in Jamaica in search of some musical inspiration.
“This short film is a contemporary celebration of Bally’s long-standing affinity with hip hop culture and its iconic aesthetic. Much like the sneakers of the 90′s, the hiking boot is this generation’s equivalent assertion on everyday style. Taking functional design and transforming it into a luxury item as only Bally can, own the new wave of boots and backpacks that J. Cole hand selected for this unique collaboration, as seen in the film.”
More details available HERE.