May 10, 2014
In celebration of 10 years of Nike’s Free technology and their pioneering attitude towards performance footwear, the brand have selected some of their most revolutionary silhouettes for the “Genealogy of Free”, 10th anniversary and the commemorative ‘Black’ pack.
Featuring the original Nike Free, Sock Racer and Nike Air Rift, all taking on a sleek all-black colour way, these cult classics are acknowledged as key pieces in the development of the minimal silhouette that we see so much of in today’s footwear.
Originally packaged with a warning to slowly transition your feet from more traditional footwear, the original Nike Free was released in 2004 and set the bar for today’s ‘Free’ technology, thanks to its innovative ‘barefoot’ feel. It has been brought to us in uncountable colourways, across various sports disciplines and levels of support, yet the black pack release of the OG Free makes it hard to believe a decade has passed since we first saw it.
Although lacking the instantly recognisable grooves of Nike’s Free technology, the Sock Racer and Nike Air Rift played a key role in Beavertons radical reinvention of the traditional running shoe and for 2014 their stripped back design takes on the commemorative blacked out uppers and grey speckled soles of this highly sought after capsule. Not only are they both still some of the most lightweight and most flexible around, they look as good today as they did when they debuted.
Hit you local retailers for more information.