adidas Originals Spring/Summer 2013 “Unite All Originals” Campaign featuring A-Trak & So-Me

March 7, 2013

adidas Originals launched its new “United All Originals” campaign for Spring/Summer 2013 recently. At the center of the Unite All Originals launch is the adidas collider, hosted at The adidas collider is an online application which lets users dive into a world of original content, where international artists from various disciplines collide to create something truly unexpected and unique.

In addition, Unite All Originals, debuts with a 90-second hero film, created in collaboration with DJ/producer A-Trak and director/visual artist SoMe. The hero film shows A-Trak reworking his single, “landline” with ambient sounds from the footage to create an exclusive new song. The song will be released as A-Trak feat. GTA “Landline 2.0”.

The sound and visual treatment by A-Trak and So-Me came out really nice.

Watch the video now and enjoy!

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