March 7, 2013
adidas Originals launched its new “United All Originals” campaign for Spring/Summer 2013 recently. At the center of the Unite All Originals launch is the adidas collider, hosted at adidas.com/unite. The adidas collider is an online application which lets users dive into a world of original content, where international artists from various disciplines collide to create something truly unexpected and unique.
In addition, Unite All Originals, debuts with a 90-second hero film, created in collaboration with DJ/producer A-Trak and director/visual artist SoMe. The hero film shows A-Trak reworking his single, “landline” with ambient sounds from the footage to create an exclusive new song. The song will be released as A-Trak feat. GTA “Landline 2.0”.
The sound and visual treatment by A-Trak and So-Me came out really nice.
Watch the video now and enjoy!