January 27, 2013
It’s hard to believe but it’s been over 10 years since Nike released Sole Provider: Thirty years of Nike Basketball. For anyone who hasn’t seen this glorious book, Nike’s transcendent history in basketball is told through powerful images and street-smart words by award-winning ESPN columnist Scoop Jackson. From the elaborate marketing schemes to the player’s feet the shoes graced and the subculture that surrounded the whole deal, Sole Provider helped legitimise the claim that Nikes were more than ‘just a pair of shoes’. Be sure to scoop this piece of history up (if you can find it that is).