Jordan Brand Launches Air Jordan XX8

December 7, 2012

Jordan Brand has taken its Air Jordan line back to its Roman Numerals roots, but everything else is progressive to say the least. The look of the Air Jordan XX8 is vastly different from anything seen by Jordan Brand to date. The full-length Zoom Unit is further enhanced by the brand new Jordan Flight Plate. The Flight Plate provides distance between the Zoom Air bags so the already responsive cushioning is increased. The shoe also features Dynamic Fit technology which incorporates straps to secure the foot. The talking point of the Jordan XX8, however, is the stretch synthetic, Schoeller mesh infused exterior shroud. The shroud offers added support and a sleek style that takes the shoe height up to an astonishing eight inches. The shroud also includes a carbon fiber heel counter that keeps the foot locked down during aggressive cuts and lateral movement. When zipped down, the all new Jordan XX8 symbol is revealed on the inner of the shroud.

The Air Jordan XX8 will be available in Houston on Friday, February 15, 2013 during NBA All-Star weekend, and released to other accounts on Saturday, February 16 for $250. With the new look, style, and technology, it’s no wonder why designer Tinker Hatfield likens the Jordan XX8 to a concept car. Head over to Nike Inc. for a video of Hatfield and product developer Josh Heard giving a live description of the shoe. What are your thoughts on the Air Jordan XX8?
words by Tee Jay Void

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