September 19, 2012
Having rechristened himself “Snoop Lion” while recording his latest album in Jamaica, Snoop Dogg/Calvin Broadus – a longtime adidas supporter – influenced the adidas Originals crew to create a special edition of the Pro Shell for the rapper as a part of The Legacy of Craftsmanship series. Created solely for the West Coast icon, the kicks see a rugged black canvas upper alongside a white rubber sole and a matching shell toe. Inspired by Snoop’s upcoming album, Reincarnated, the kicks come complete with embroidered three-dimensional phoenix wings on the heel in the Rastafarians’ green, gold and red. Finally, as a nod to Snoop’s beloved adidas Superstar, the Josh Herr- and Markus Thaler-designed kicks see special “Snooperstar” branding along the footbed.
words by Thomas Fox