New Era EK ‘Aloha’ Collection

July 10, 2012


The New Era EK Collection channels some Hawaiian vibes with its “Aloha” line this summer. Refreshing the classic fedora silhouette — alongside its slightly less refined cousin, the trilby — with a keynote “Aloha” floral print fabric, the hat makers present these four variations. In either navy or natural, banded or fully printed, these cotton paper and cotton linen hats will lend some old world charm to the beach-going gentleman this season. Due to the printed fabric’s nature and manufacturing process, the hats are uniquely one of a kind. They are currently available HERE for ¥7,140 and ¥8,190 JPY (approximately $90 and $103 USD) for the banded and fully “Aloha” versions respectively.
words by Gwyneth Goh

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