July 13, 2012
French design label A.P.C. makes its collaborations look easy, but never without first establishing a crystal clear design intent and a deep understanding and respect of the partnering brand. This rings especially true, with the label’s new collaboration with Nike on a two-piece sneaker collection for Nike’s Fall/Winter 2012 collection. For this specially limited collection, A.P.C. is breathing new life into two of Nike’s most revered and iconic sneakers: the Dunk and the Air Max. Both shoes have been stripped of any flashy colors or extroverted branding, and reduced to a Fall palette of chilled hues like navy, ecru, and brown. The collaborative A.P.C. branding hides just inside the tongue, keeping the timeless heritage of these two sneakers looking and feeling 100% true to their original counterparts. This highly anticipated collaboration should be trickling into select Nike stores towards the end of the summer.
words by Zach Pina