June 12, 2012
We’ve never really been fans of Beck’s but they just launched a pretty cool project dubbed “Live Beyond Labels”. This project will see six different designs from various artists including Grammy-nominated singer/songwriter M.I.A., Calligrapher Aersoyn-Lex from New York, Sculptor Will Chyr from Chicago, Artist Freegums from Miami, Artist Bert Rodriguez and Graphic Artist Geoff McFetridge from Los Angeles grace the face of the bottle. The campaign will run through July transforming the traditional 12-ounce beer bottles into collectibles. Check out more details after the jump.