May 21, 2012
Today a new generation of players are taking their chance and this summer will mark an exciting time as they burst onto the scene in Poland and Ukraine. Coinciding with the Champions League Final taking place in Munich, Nike has unveiled a dynamic new interactive film celebrating the hunger and determination of young, upcoming footballers as they try to break into football’s elite ranks.
Featuring some of world’s best football players, Ronaldo, Sneijder and Neymar, the film is an epic showcase of talent, explosive speed and fancy footwork. The power of the My Time is Now campaign unfolds through the drama and tension of a clash between two European heavyweights France vs. Holland. As the game plays out, the action is interrupted by wave after wave of young players invading the pitch, ready to show they have the skills, hunger and determination to take on the world’s best.
Defined by their impatience, the players in distinctive black and white uniforms represent “The Chance” hopefuls – a global talent search for young players to prove themselves on an elite stage and take their game to the next level. Enjoy this video everyone.