May 29, 2012
Converse invites intrepid fans to grab free boots
Have a sense of discovery about you? Converse are celebrating the launch of the 2012 Chuck Taylor All Star Boots Collection with a series of street level stunts aimed right at you.
Labelled, “Let’s Take This Outside,” their coming guerrilla initiative invites their in-the-know customers a chance to uncover free pairs of boots placed in special In Case of Emergency (I.C.E) boxes across Melbourne, Sydney, Brisbane, Perth and Adelaide.
Commenced Monday, May 28, the two week promotion is about encouraging people to brave the conditions as the winter season approaches.
Visual clues detailing the exact locations of the I.C.E boxes can be found on the Converse Australia Facebook page.