February 13, 2012
To celebrate the launch of two limited edition Smirnoff No. 21 pack designs by acclaimed Australian artists Beastman and Nanami Cowdroy, for one week only Smirnoff Australia is opening an interactive gallery in Sydney’s Surry Hills. Inspired by the theme of creating something visually stunning from a blank canvas, the Smirnoff Start Pure Gallery will house a one-of-a-kind art installation that allows visitors to help create a piece of artwork that will contribute to the design for a third, and final, Limited Edition pack – only five of which will be created.
The gallery will be open to the public from Friday 2nd until Thursday 8th March, 10am – 5pm daily, and will also allow visitors to see the large scale versions of the pack designs by Beastman and Nanami, as well as exclusive artwork from both artists. Admission will be free.
The limited edition Smirnoff No. 21 packs designed by Beastman and Nanami Cowdroy will be available to purchase for a limited period from Coles, Woolworths and local liquor retailers with a RRP of $32.99.