December 26, 2011
The arrival of Nike’s new Air Jordan 11 Retro Concords in stores just in time for Christmas brought pandemonium all over the Unites States. Thousands lined up across the country to shell out $180 for the black and white “J’s” that went on sale at midnight. Police were called to shopping centers in Indiana, Florida, Texas and Virginia among other states to control crowds of hundreds lining up for the shoes. The outcome?
In Atlanta, at least four people were arrested in a mob scene at a suburban mall, Police had to smash the windows of a car to get two toddlers out after a woman had left them there to go buy the shoes, Florida police used pepper spray on unruly shoe seekers, fights were reported in Kentucky and glass was shattered at stores in North Carolina. Was it all worth it?
Quick fact: Air Jordans bring in an estimated $1 billion for Nike every year.