IMPOSSIBLE Project for Ace Hotel

September 13, 2011


If you aren’t already familiar, IMPOSSIBLE PROJECT kept instant Polaroid film alive. When Polaroid decided to end their instant film program a few years ago and shut down their last factory in The Netherlands, Florian Kaps, a camera shop owner at the time, found a way to buy the factory and is now producing film that works with Polaroid cameras. Its still in its infancy, and not as user friendly as the original Polaroid film, but it has come a long way and Ace Hotel are stoked to support his analog efforts of keeping such an iconic photographic expression alive and more relevant today than ever. Here is the Starter kit that’s available now HERE.

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