September 2, 2011
Nice Kicks gives us a look into the Paris sneaker hot spot Opium. They opened their doors in 2001, kept on the grind ’til today and have maintained a strong, interacting relationship with Nike and Jordan Brand. with that in mind, they plan to collaborate with the two aforementioned brands later this year for their 10th anniversary. Although Opium opened its doors to a new spot in Rotterdam (2009) and developed an online store in the same year, their plans of expanding are far from over. One of their dreams is to expand the brand to every major capitol of the world in boutique and museum form. Check it out.