Levi’s® 511™ Commuter Skinny and Trucker Jacket

July 13, 2011


Levi’s has just introduced their latest addition to their denim range, the 511™ Commuter Skinny jeans and also the Trucker Jacket. This release was designed and optimized specifically for the needs of the urban commuter cyclist.

“This product was born from innovation, classic American style and a personal passion for cycling – it’s about designing product for people who ride bikes, by people who ride bikes. We knew that our jeans were already being worn by urban cyclists across the country, including our own designers. We listened to what they wanted and created a product with performance traits for biking that also functions as daily street wear.” – Erik Joule, senior vice president of Levi’s® Men’s Merchandising & Design

Commuter by Levi’s® clothing can be found at select independent bike shops in major metro cities as well as select Levi’s® Stores and at www.levi.com this July. The line will also be available in select Urban Outfitters beginning in August. The 511™ Commuter Skinny and 511™ Commuter Cropped Skinny retail for $78 and the Commuter Trucker Jacket retails for $128. Now we can all ride in style.

Commuter by Levi’s® 511™ Skinny product features:
· Utility waist band – specially designed for u-lock storage
· Higher back rise – providing additional coverage when riding
· NanoSphere® Technology – applied to make fabric water resistant, dirt repellant and durable
· 3M Reflectivity – 3M Scotchlite™ Reflective Tape on interior cuff offers high level of visibility
· Sanitized® built-in hygiene function – for long-lasting protection against odors
· Reinforced Fabric – in crotch, back pockets and belt loop for durability
· Performance Stretch Fabric – more stretchable for added mobility and comfort

Commuter by Levi’s® Trucker Jacket product features:
· NanoSphere® Technology – water resistant, dirt repellant, durable and protective
· 3M Reflectivity – 3M Scotchlite™ Reflective Tape integrated on waistband adjusters and concealed for off the bike utility
· Sanitized® built-in hygiene function – for long-lasting protection against odors
· iPod front pocket – for modern convenience
· Slight Drop tail – provides additional coverage
· Touring Pockets – easy to reach rear storage with low-profile pockets
· Accordion Sleeves – additional fabric that expands when in the riding stance for increased mobility
· Angled front pockets – for easy access in all modes
· Elongated cuffs – covers partial hand when riding

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