July 14, 2011
David Ortiz is the perfect person to represent one of the three quotes for NVRBRKN, “Never Underestimate your Opponent”. After a long hiatus from being a successful retailer at DQM, Dave is back with a new retail concept called Dave’s Wear House. The NVRBRKN collection by DC Shoes is a new head-to-toe product line with a design philosophy to boost confidence when facing opposition. Never Broken is a metaphor about overcoming adversity, mentally and physically. Skateboarders are a testament to this spirit, since they are known for their ability to adapt to obstacles on the street using an unorthodox approach and use their mentality to get back on the board despite injuries. Enjoy the video ya’ll!