Book Review : Threadless

June 14, 2011


Product Description is the phenomenally successful T-shirt company with millions and millions of tees sold since it began in 2000. It pioneered the online business model of crowd-sourced or community-driven design, in which people submit designs that are voted on by the site’s 1 million users and printed. Over the past 10 years, the company has amassed a vast archive of very cool, very hip, and often very entertaining designs, and Threadless is a spectacular showcase of 400 of the very best T-shirts created by the community–a barometer of art and design over the past decade.

Much more than a book of extraordinary graphics, Threadless tells the extremely interesting story that inspired Inc. magazine to hail as “the most innovative small company in America.” There are also profiles of individual designers and “think pieces” from influential admirers, including design guru John Maeda, Jeff Howe of Wired, and bestselling business/marketing writer Seth Godin.

From the Author
I’d like to give a huge shout out to the artists, staffers (many of whom are modeling tees in the photography throughout this book), bloggers, scorers and everyone else who has helped make Threadless what it is. Thanks for participating, and to those of you that aren’t hanging out on Threadless already, come join the fun!
· Paperback: 224 pages
· Publisher: Abrams Image (October 10, 2010)
· Language: English
· ISBN-10: 0810996103
· ISBN-13: 978-0810996106
· Product Dimensions: 9.7 x 7.5 x 0.9 inches
· Shipping Weight: 1.9 pounds

We wrote about this book in September last year (LINK HERE) and we’ve recently gotten hold of it thanks to Thames & Hudson Australia. We’ve been avid followers / fans of Threadless for years now and to see them publish a book to commemorate their 10th Anniversary is an awesome feat.

Jacob and Jake have inspired millions around the world and defined conventional business ventures and with their latest book documenting their adventures, it is a mighty fine read indeed. The book starts with a history of the “business” (which was more like a passion). And follows through to how they made it to becoming a multi-million dollar empire. It also features several interviews with designers from around the globe.

What we really like about this book is the fact that it is chronologically structured and it features explanations for every design in the book from the designers themselves. The artwork used for the book is really inspiring as well, making it a holistic read.

To sum it up, its inspiring and definitely worth checking out if you are a designer or if you’re passionate about tees. Available now at all good bookstores worldwide. We enjoyed reading Threadless and hope you do too. More images of the book below.

Words by Benny Teh
Photography by Fat Kids.

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