May 13, 2011
Go green as the creative duo behind Bionic Yarn, brand ambassador Pharrell Williams and founder/CEO Tyson Toussant, talks to us about products produced by using fibers collected from recycled plastic bottles. Its a really good thing to see BY taking the environment seriously… we hope everyone does too. Some Bionic Yarn collaborations include Timberland, Kiehl’s, Moncler, GAP Japan and UK 40th Anniversary Fall/Winter 2010 collection, and Endstar.
“If you build smart and shop smart, you’re living smart. It’s Bionic,” says Pharrell.