February 16, 2011
Nike Sportswear’s (NSW) French Football Federation (FFF) collection of apparel distills the essence of French football and the country’s effortless approach to style into an expression of innovation and simplicity.
Technical fabrics and staple cotton basics sit alongside each other—Storm-FIT and traditional a gingham check are twinned—as the line is kept simple, refined and wearable to celebrate French style.
The collection is inspired by the values of French football off and on the field of play. The “Nos differences nous unissent” slogan (translated as, “Our differences are what unites us”) commemorates that spirit, while recurring red, white and blue shades evoke the national colours throughout.
Clean typefaces, attention-to-detail, constant classicism, bold team numbering, cotton French terry crew and caps together with patch branding that’s effective but unobtrusive. Cotton twill and tonal graphics give the legendary N98 Track Jacket a new look that merges with local style as well as a sporting legacy. The M65 Jacket in a nylon Oxford cloth will perform in wet weather, but the removable Velcro crest branding and French inspired patterning on the lining offers something entirely different.
Select pieces available at Incu, Melbourne and Sydney and Qubic, Auckland.