February 21, 2011
Pretty racy, no? The ever-innovative crew at adidas Originals unveil their debut, in-house denim collection – with some tongue-in-cheek, changing-room voyeurism while they’re at it.
Offering two styles for both men and women – in a variety of washings – this new denim range heralds a move to expand the overall adidas Originals offer. Extending to other styles in seasons to come – carrying over of successful and familiar fits – this first male collection consists of a classic relaxed fit called CONDUCTOR and the REKORD, a modern slim carrot style. On the female side, the skinny fit CUPIE joins a boyfriend cut named WINNETA on the racks.
Needless to say, all pieces are designed to be perfectly wearable with a pair of sneakers – meaning straight legs from the knee down and an overall loose fit reflecting the classic street wear look.
It’ll also pay to keep an eye out for the raft of subtle, sophisticated details in every pair – there’s some clever, idiosyncratic touches at play.
The adidas Originals Blue Collection Denim is in all Australian OCS stores right now.
Pitt St & QVB – Sydney
Chadstone – Melbourne
Rundle Mall – Adelaide
Cavill Ave – Gold Coast
Hit the jump to view all promo videos.