January 20, 2011
What an amazing watch… not only is it inspiring, but its also informative and attention grabbing. Here we have the INFLUENCERS’ in-depth series featuring Steve Stoute, who is the Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies. The video sees him discussing the concept of cool, how new cultural codes are redefining traditional corporation communication and creating successful collaborations between Artists and Brands. Thumbs up from Fat Kids. SO DOPE!