August 4, 2010
G-SHOCK PROUDLY UNVEILS THE KING OF G-SHOCK
The Next Level in Shock Resistance and Ultimate Toughness
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New York, NY, August 2, 2010 — Proudly crowning a new king, Casio America Inc. boldly debuts the G-Shock Ultimate Tough GX56. This latest edition to the G-Shock family seamlessly combines advanced technologies and the latest shock resistant construction. Majestic in size, the GX56 is the largest case design (55.5mm x 53.6mm x 17.5mm) in G-Shock history, nearly two times (2x) larger in volume than the classic DW5600.
Self-Charging, Tough Solar Power – A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change.
“G-Shock is thrilled to offer this new level of shock resistance and technically advanced features in a lightweight functional timepiece,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. With its fashion-forward large case, the Ultimate Tough GX56 truly continues the G-Shock Tradition of Toughness and Technology.”
Additional GX56 features include: Mud Resistance, Auto EL Backlight, World Time (31TZ/48 City + UTC), 4 Daily Alarms and 1 Snooze Alarm, Hourly Time Signal, 1/100th Sec. Stopwatch, Countdown Timer, 12/24 Hr. Formats, and Mineral Glass face for increased scratch resistance.
Available in heritage black (GX56-1A) and hazard orange (GX56-4) for $150 at select Macy’s, Bloomingdales, Nordstrom, Tourneau and other fashion boutiques and www.gshock.com.