July 30, 2010
If you think the new RayBan print ads were just normal ads… you’re dead wrong!
They’re actually part of the Rare Finds by Ray-Ban campaign. Whats that and how does it work?
Find your own copy of the print ads, then open up the Ray-Ban Rare Finds website. The site will open up your web cam, and once it does – hold up one of the Rare Finds print ads. The camera will recognize it, scan it, and provide you with exclusive concert footage, interviews, and the opportunities for various prizes including a trip for two to NYC’s CMJ Music Marathon in October, and a custom Ray-Ban Gibson guitar.
If you need to know more, hit the jump to video the video Rayban put together to explain the campaign and also some more images of the Rare Finds ads.