April 22, 2010
We all cleared our daily schedules and decided to kick it with the dudes at 9five Eyewear. We discussed the new 9five range, Robinson, inspirations, collaborations, skate, youtube and the future…
What’s good hombres?
Mike: Hi Shayne.
Jay: Wuts Craccin.
Who is in the immediate 9five crew?
Mike: We are pretty deep if you count the crew and the skate team, etc.
What’s going down in the 9five HQ today?
Mike: Right now we are gearing up to ship our third season. Literally here, packing up boxes.
Jay: We are also adding the finishing touches on the design of our fourth season, and our first ever pro model that you’ll be seeing in Fall.
Let’s get to the chase… your 2009 Lookbook is probably one of the best we have seen. What was the inspiration?
Mike: Thanks, you’re sweet. The inspiration was a high speed camera we had access to for a day. The outcome was some of the random shots we accumulated over an hour and cut to some of our favorite tracks. Probably not the answer you were looking for, but the uninteresting truth nonetheless.
Jay: There’s was a bunch of shit didn’t make the final cut, we had fun that day.
What inspired you to start the 9five empire?
Mike: 9five was created out of some random discussions about how there weren’t any eyewear brands catering to our interests (skateboarding, hiphop, etc). The name 9five refers back to the year myself and some others in the company started skating. I guess that year and activity set the precedent and inspiration for the brand.
Jay: When it all came together we we’re like oh shit…
Tell us a little more about Robinson? …I think we are instant fans (that Field Mob video is hilarious!).
Mike: Robinson is a cartoon character that I drew in 1986. He came to life early this year and has made everyone’s life better ever since. He is Benjamin Button and Cosmo Kramer in the body of a shrunken Kimbo Slice.
Jay: When I met Rob in high school he was carrying this lunch pail that had a tape deck, a battery source, and some wires that he magically converted into a ghetto blaster.
What made you guys steer towards eyewear as opposed to other facets of the street/skatewear industry?
Mike: I don’t really have an answer for that. It was always intended to be eyewear and was never originally geared towards anything else. It is what it was initially set out to be.
I noticed that you have released some tees and beanies, are you guys looking to move into clothing in the near future?
Mike: I think it’s inevitable that the brand will expand into some of these other facets, but for now, the special projects we create are solely made for our skate team and staff.
What’s in store for the 2010 9five range?
Mike: It’s pretty crazy. We jumped out of our category and jumped into the high end, top tier product range. It’s nothing to be afraid of though, our price point will always stay friendly to the demographic we cater too… Skateboarders. It’s the same style and price point you saw in previous seasons, but with premium grade, hand made acetate and craftsmanship.
Jay: So Clean… people are going to be confused like damn i can’t believe i got these for that price.
How did the Grn Apple Tree collaboration come about?
Jay: We met the Grn Apple Tree crew at Magic. Their booth was right across from ours. After chilling with them all weekend, and connecting on a business and personal level, it only seemed right to link up on a product offering. Those guys are cool as fuck.
Tell us a little about the 9five skate team? It seems that you guy are making some serious waves.
Mike: I’de rather not say anything right now. Just wait til Fall and you’ll see what we’ve put together. We are super hyped and lucky for what’s on the horizon.
On the skate subject… you guys are responsible behind some pretty epic skate flicks, who is the brainchild behind them? Or is it a collaboration effort?
Mike: I come from a video production background. I handle the skate stuff and me and Jay usually get down collaboratively on the projects outside of just skating.
I noticed that you guys run a few events around the Los Angeles and New York stomping grounds… have you got any events coming up?
Mike: We just wrapped our title sponsorship of Grind Time’s March Madness event in Brooklyn. It was really, really good for us. We are sponsoring the next Grind Time event up in San Francisco in May as well.
OK… this is where it takes a little turn…
What was the craziest thing you have done under the influence of… (name the substance then what happened)?
Mike: One time I was driving around looking for a gas station because I was completely out of gas, then I blacked for no reason out and drove into a ditch. When I woke up, I was back on the road with a full tank of gas and a completely new sound system.
Jay: I’m pretty legit when I’m under the influence, I can stop myself in the act knowing my head isn’t straight. I do stupid shit when I’m sober cause my reason is all jacked…
If you were a 70′s Porn Star… what would be your alias or alias’s and why?
Jay: Pornstars are gay.
What is your favorite youtube video?
Mike: I like anything that involves cats.
Jay: I’m a big failblog fan, but the grape lady will always have a special place in my heart.
When did you lose your virginity?
Mike: I’m still waiting for that special someone.
What coming up on the horizon for the 9five brethren?
Mike: I’de rather let our actions speak for us. Thanks fule.
Jay: It’s on and poppin this year…peace.