April 15, 2010
I have to take my hats off to Wieden + Kennedy, Tokyo for putting this ad together for Nike. To promote the new Free Run+ sneakers, Nike Japan featured 2 Japanese DJs making music by twisting and turning the sneakers. Who would have thought of that? Brilliant! Love this video! 2 Thumbs up from Fat Kids. you have to check it out.
NOTE: No the shoe does not make music when you purchase them, but it wouldn’t be that bad if it did would it?