March 2, 2010
UNDRCRWN, The Brand for Champions, announces that it has been granted the exclusive rights to create an UNDRCRWN x Bruce Lee capsule collection. To kick off the collaborative line, UNDRCRWN will be releasing a signature Bruce Lee caricature design.
The capsule designs are an ode to the Bruce Lee lifestyle and his work as an athlete, philosopher, movie star and fashion-minded individual. Not only did Bruce Lee take martial arts to a new level of popularity, but he was considerably more by challenging millions of stereotypes and perceptions along the way. Bruce smashed racial, gender and generational barriers during his lifetime and UNDRCRWN felt that his core ethos of – action, power, grace and style- is perfectly aligned with the UNDRCRWN brand philosophy. UNDRCRWN are honored to have been granted exclusive licensing rights to his name and image.
The “Bruce Lee by UNDRCRWN” collection kicks off on Monday, April 15th, 2010 and will be sold on www.UNDRCRWN.com, www.BruceLee.com, and select UNDRCRWN retailers nationwide.