March 7, 2010
This GAP store marketing campaign will definitely turn heads.
Gap launched its new loyalty program “Sprize” last week on Robson Street in Vancouver and it claims to be a retailing first. It allows people to buy clothing at full price and receive automatic credits if it go on sale in the next 45 days. To add to the ‘Sprize’ campaign, they teamed up with advertising agency Cossette West that used the tag line “Shopping turned on its head” to turn the entire store upside down. Almost everything was flipped including the store logo, clothes racks that were fixed to the ceiling, Gap shopping bags and even the cars, bicycles and hot dog cart in front of the store.
…and they did this all in one night. YUP! Check out the making of video and all pictures after the jump.