January 8, 2010
We’ve introduced Veja to you previously and today we’d like to talk about their recent collaborative effort with Parisian lifestyle & charity boutique Merci. As we know Veja are a brand integrating fashion, ecology and social responsibility into innovative and stylish sneakers and have been doing so for the past 5 years. Based on their Tauá model, the collaboration featured an upper made from organic cotton grown by a cooperative of producers in Brazil, with soles made from wild rubber. Merci are also putting all profits from shoes sold into the children’s charity in Madagascar.
The Veja x Merci Tauá Sneakers are available exclusively at Merci. Hit the jump for more looks.