October 30, 2009
The ecological/fair trade sneaker brand, Veja is one of my favorite brands thus far in the sneaker community. Determined to fight worldwide deforestation, exhaustion of natural resources and labour exploitation, the 2 frenchmen have made a very bold stance and Fat Kids are with them all the way. Only using organic cotton from north-east Brazil, ecological chrome-free suede and Amozonian wild latex, they have produced some of the worlds best looking sneakers and their recent release is no different. Its a special edition series paying homage to the the eclectic and improvised artistic creation of the Brazilian metropolis : São Paulo. Dubbed SP, MA (Sao Paulo , Mon Amour), now available for only £125. Check the jump a more detailed look at the shoe.