April 23, 2009
BMW released an ad for its new 3-series by congratulating Audi for winning the South African car of the Year award. Certainly an esteemed honor in it’s own right, but BMW signed the congratulations with the line, “From the winner of the world car of the year award 2006.” Ohhhh, snap!
Audi’s PR guerrillas, not willing to sit idly by while being assaulted in the print realm, fought back with the ferocity expected from the German carmaker. They parried BMW’s thrust with an ad proclaiming that the “world car of the year award” was nice, but we’ve kicked butt at LeMans for six consecutive years, so put that in your pipe and smoke it!
… and what does Subaru do?
They jumped in with an ad proclaiming, “Well done to Audi and BMW for winning the beauty contest. From the winner of the 2006 International Engine of the Year Winner.” Burn!
Obviously the big B would want a piece of the cake as well…and this is what Bentley replied with…